Born To Be Wicked: The Rough Men Collection - Honouring Those Who Stand Ready
At Born To Be Wicked, we believe in celebrating the individuals who embody courage, resilience, and an unwavering sense of duty, the “Rough Men” who make sacrifices most of us can only imagine. Our Rough Men Collection is a tribute to the warriors, protectors, and defenders who do what it takes to keep us safe, even when it means stepping into harm’s way.
"We sleep soundly in our beds, because rough men stand ready to visit violence on those who would harm us."
These powerful words have inspired our newest line. At its core, the Rough Men Collection is dedicated to those who are prepared to make unimaginable choices to protect their people. These aren’t just “rough men” in the sense of physical strength, but individuals with the mental fortitude and relentless resolve to confront dangers head-on.
Whether in the military, law enforcement, security, or any other protective role, these Rough Men are part of a brotherhood bound by an unspoken understanding. It’s a commitment to doing what others won’t, to going where others fear to tread, and to shouldering the weight of responsibility that most people will never fully understand. Born To Be Wicked recognizes this commitment, and our collection is designed to be worn as a badge of honour for those who live this reality or those who respect and appreciate it.
Be Rough, Be Wicked
Our Rough Men Collection isn’t just apparel; it’s a statement. With bold designs and powerful graphics, each piece serves as a reminder of the sacrifices made in the name of safety and freedom. It's an invitation to embrace the values of strength, loyalty, and resilience. Wearing the Rough Men Collection is a way of saying that you stand with those who keep the watch while the rest of us sleep, who protect and defend against all odds.
With this collection, Born To Be Wicked pays homage to those whose paths are far from ordinary. To the Rough Men who make this world a safer place for the rest of us, thank you.
The Wicked Spirit Lives On
If you're someone who respects what these men and women do for us, or if you’re one of the Rough Men yourself, this collection is for you. Born To Be Wicked is more than a brand; it’s a mindset that values courage, grit, and a commitment to standing ready. So go ahead: wear it proudly, honour the Rough Men, and keep the spirit wicked.
Born To Be Wicked